Victoria’s Secret has launched a fresh campaign following a massive rebrand with some familiar angelic faces and new ‘Icons’
This is the lingerie brand’s first huge collection since hanging up the wings in 2018 following a backlash about body standards and a non-inclusive culture.
Instead of the familiar ‘angels’, there is now the VS Collective – seven brand ambassadors and influential women who don’t all come from modelling backgrounds.
The Icon collection brings back Victoria’s Secret legends like Adriana Lima, Gisele Bündchen and Candice Swanepoel but introduces some new faces too such as Hailey Bieber, Emily Ratajkowski, and Paloma Elsesser.
While all the women look phenomenal, Hailey’s pictures revealed a delicate tattoo on the top of her thigh which fans rarely see due to the intimate area.
In what is thought to be a tribute to husband Justin Bieber, the cursive ink near her crotch reads ‘baby’, the title of the hit song which made him famous.
Hailey has plenty of tiny tattoos scattered over her body but this one is often hidden from sight – until the influencer takes part in a lingerie photoshoot.
The pair wed in 2018 and the 26-year-old has multiple tattoos dedicated to Justin, including a ‘J’ and matching peach inkings, although this one is thought to be the newest at just over a year old.
Back in May, the Rhode founder revealed how badly she wants kids with her husband but shared she was afraid of raising a family in the public eye.
Hailey was actually passed over for a coveted spot in the 2016 Victoria’s Secret annual fashion show when friends Kendall Jenner, Gigi Hadid, and Bella Hadid all adopted wings and walked.
Nine years later she’s taking her place among legendary models Gisele, Adriana, Candice, and Naomi Campbell.
On Instagram the brand highlighted Gisele, 43, who was an Angel from 1999 to 2006, writing: ‘Simply put, no one does it like the original icon @gisele.’
Models like Emily Ratajkowski, Adut Akech, and Paloma Elsesser join the titans of the fashion industry for the campaign.
Actress Priyanka Chopra Jones, professional footballer Megan Rapinoe, athlete Eileen Gu, and journalist Amanda de Cadenet are all part of the VS collective but did not appear in the promotional pictures.
‘We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,’ said Janie Schaffer, Chief Design Officer at Victoria’s Secret.
‘It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.’
The collection is available to shop now at Victoriassecret.co.uk and all Victoria’s Secret stores nationwide.
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